Categories
How-to

How To Build An Online Community: 5 Complete Steps + 4 Best Practices

What if you could achieve a return on investment (ROI) of 62% on your community and even have it pay for itself after a while if managed properly? We all dream of this magical place where our products get recommendations daily, sales skyrocket, and ROI on social media platforms is through the roof. As someone […]

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Insights

What Is Online Community Management And Why Is It Important?

Typically, online communities are synonymous with Slack, Facebook groups, LinkedIn, or Telegram, in which members engage with each other, discuss topics relevant to their interests or careers, and share knowledge. But brands are starting to figure out how to grow a community and its members into brand advocates and create profitable ventures.  Communities now have […]

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Tools

10 Best Content Calendar Software To Plan Your Website Content [2022]

If your company has an online presence, you’re already ahead of your competition because it lets you reach a broader market. According to Statista, there are an estimated 4.66 billion internet users worldwide, and putting your products and services online gives you free exposure to these potential customers.  However, having an online presence is not […]

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Podcast

How To Build The World’s Largest Theme Park Fan Site (with Kurt Schmidt from Inside The Magic)

Ben Aston is joined by Kurt Schmidt, Owner of Inside the Magic, an online media company covering theme parks, movies and more. Listen to learn how to build the world’s largest theme park fan site. Interview Highlights Kurt Schmidt is a Credit Union CEO turned media CEO. He acquired the site Inside The Magic four […]

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How-to

How To Develop A Content Management Strategy

Learning how to develop a content management strategy will help you stay afloat when you might otherwise feel like you’re drowning in a sea of content. Digital content publishing is a fast-paced world and sometimes content creation can move so quickly that failing to set up a functioning content management system could mean the downfall […]

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Tools

10 Best SEO Audit Tools For 2022

Search engines are an excellent traffic source for many blogs and indie publishers. Studies suggest that organic search accounts for more than 53% of website traffic on average across all industries.  But you won’t maximize the traffic you can get from search if your website isn’t optimized for it. Errors in indexing, content, or linking […]

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Tools

Best Content Management Software In 2022

Can you imagine how complicated things would be if posting content on your website or social media required you to do your own coding? Many of us wouldn’t even think about blogging or managing digital assets. Fortunately, with content management software, which may also be called a content management system (CMS), managing content is something […]

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Tools

10 Best SEO Tools For 2022

It’s a new year, and with it brings new contenders for our best SEO tools of 2022 compilation. There’s a vast array of tools you can leverage for search engine optimization (SEO) for your website. SEO tools cover a broad spectrum of software that’s designed to increase organic traffic to your website, rankings and visibility […]

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Insights

Seriously, What Even Is A Niche Site? [2022 Guide]

If you’ve been paying attention to blogging trends at any point over the past 10 years, you’ve heard of a niche site. Since ~2009, the concept of a niche site has become more commonplace—along with the desire to build one: I’m guessing you’ve probably seen examples from successful niche website owners who have made it […]

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Insights

The Seller’s Storybook; Or, The Grand Purpose Of A Media Kit

Preparing a media kit is like telling a story. It should have a beginning (company introduction), middle (metrics), and end (rate card). It should have a hero (your brand) and a villain (the problem your partners are facing). There might even be some world-building (your future editorial calendar) and lore (success stories, testimonials)! Put it […]