Os 10 melhores softwares de gestão de conteúdos em 2026

Análises do melhor software de gestão de conteúdos

1. 

   1

   Webflow

   Best for visual site building with advanced AI tools

   • Free plan available
   • From $15/month (billed annually)

   Visit Website

   Customer Rating:4.4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Webflow is a visual website builder and CMS that lets you design, build, and publish web content through a no-code interface with integrated AI-assisted design, content editing, and site management tools.

   Who Is Webflow Best For?

   Webflow is a strong fit for marketing teams, designers, and creative agencies who want full control over web design and content without relying on developers.

   Why I Picked Webflow

   Webflow earns its spot on my shortlist because no other CMS gives you pixel-perfect visual design control and AI-assisted content generation in the same workspace. I'm particularly impressed by the AI site builder, which generates full page layouts that automatically inherit your existing design system—so you're not rebuilding from scratch or fixing off-brand surprises. 

   I also like the built-in AEO tools, which let you optimize content for both traditional search and AI-driven experiences directly within the platform, without any third-party add-ons.

   Webflow Key Features

   • CMS collections: Build structured content databases for blogs, portfolios, or product catalogs that auto-populate into page templates.
   • Webflow Editor: A simplified on-page interface that lets non-designers update live site content without accessing the designer.
   • Localization: Manage multi-language site versions with locale-specific content, styling, and publishing controls in one project.
   • Reusable components: Create design components that automatically sync updates across every page instance they appear on.

   Webflow Integrations

   Webflow offers a large library of marketplace integrations across 29 pages, including apps like HubSpot, Stripe, Figma, Make, Google Analytics, Mailchimp, Airtable, Unsplash, and Adobe Marketo Engage. 

   It also connects with Zapier. An API is available for custom integrations, with Data, Designer, and Browser APIs that let you connect Webflow to your existing tools and automate workflows.

   Pros and Cons

   Pros:

   • Pixel-level design control over layouts
   • Built-in SEO controls without extra plugins
   • Generates clean, semantic code automatically

   Cons:

   • Requires HTML/CSS knowledge to use fully
   • CMS item limits on lower-tier plans
   Learn more about Webflow:

   • Check out Webflow on their website
2. 

   2

   Ceros

   Best for creating interactive, no-code marketing experiences

   • Free plan + free demo available
   • Pricing upon request

   Visit Website

   Customer Rating:4.3/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Ceros is a no-code content creation platform that lets marketing teams design and publish interactive digital experiences, including infographics, lookbooks, and landing pages, directly in a browser-based canvas editor.

   Who Is Ceros Best For?

   Ceros is a natural fit for marketing and creative teams at B2B and B2C companies that produce high-volume content campaigns without dedicated web development resources.

   Why I Picked Ceros

   I picked Ceros as one of the best because it lets marketing teams build genuinely interactive content—think animated infographics, scroll-triggered narratives, and embedded video experiences—without touching a single line of code. The freeform canvas in Ceros Studio gives designers full creative control, while the built-in animations and interaction triggers add movement and depth that static CMS outputs simply can't replicate. 

   I also like that Ceros includes real-time performance analytics directly in the platform, so my team can see exactly how audiences engage with a published experience and iterate without switching tools.

   Ceros Key Features

   • Flex AI design assistant: An AI tool built into the canvas that supports four distinct modes—Inspire, Plan, Build, and Review—to move a project from concept to published experience.
   • MarkUp feedback tool: Upload PDFs, videos, websites, and interactive content, then drop comments directly on the canvas for visual, in-context review without email chains.
   • Shared asset library: Store and reuse branded images, components, and creative assets across projects to keep visual consistency without rebuilding from scratch.
   • Ceros Editor: A simplified interface that lets marketers edit copy, images, and interactions in existing templates without any design support.

   Ceros Integrations

   Ceros offers native integrations with Eloqua, Google Analytics, Google Tag Manager, HubSpot, and Marketo for analytics tracking and form embedding within experiences. Its MarkUp collaboration tool integrates with Microsoft Teams, Slack, Loom, and Zapier. An SDK is available for writing custom code that interacts with Ceros experiences, and the MarkUp Developer Hub provides API access for external integrations.

   Pros and Cons

   Pros:

   • Built-in quiz and interactive assessment builder
   • Direct Photoshop, Illustrator, and Figma imports
   • Freeform canvas supports complex scroll-based animations

   Cons:

   • Published experiences can load slowly on mobile
   • No native forms require third-party embeds
   Learn more about Ceros:

   • Check out Ceros on their website
3. 

   3

   HubSpot CMS Hub

   Best for combining marketing and content tools in one platform

   • 14-day free trial + free demo available
   • From $10/month (billed annually)

   Visit Website

   

   HubSpot CMS Hub is a web content management platform that combines page building, blogging, SEO tools, forms, and contact tracking inside the same system as HubSpot's marketing and CRM suite.

   Who Is HubSpot CMS Hub Best For?

   HubSpot CMS Hub is a natural fit for B2B marketing teams that already run campaigns, contacts, and reporting inside HubSpot's broader platform.

   Why I Picked HubSpot CMS Hub

   HubSpot CMS Hub earns its spot on my shortlist because it's the only CMS where the content layer and the CRM share the same native database. I use the smart content tool to show different page copy to returning leads versus new visitors based on their lifecycle stage, without any third-party personalization layer. 

   The topic cluster tool also ties pillar pages to supporting blog posts for SEO, and every page view gets logged against contact records automatically.

   HubSpot CMS Hub Key Features

   • Drag-and-drop page editor: Build and edit web pages visually without writing code.
   • Membership and gated content: Restrict specific pages or resources to logged-in contacts from defined lists.
   • A/B testing: Run split tests on landing pages and CTAs to compare performance between variants.
   • Content staging: Preview and test site changes in a sandbox environment before publishing them live.

   HubSpot CMS Hub Integrations

   HubSpot's App Marketplace has officially passed 2,000+ apps, including native integrations with Salesforce, Google Workspace, Slack, WordPress, Shopify, Mailchimp, Canva, Zoom, and Microsoft Teams. HubSpot also has 1,500+ pre-built apps alongside its marketplace ecosystem, and it connects with Zapier. An API is available for custom integrations.

   Pros and Cons

   Pros:

   • Managed hosting includes SSL and CDN
   • Built-in SEO and analytics need no plugins
   • CRM data powers on-page content personalization

   Cons:

   • No server-side code access for developers
   • Starter plan limits total page count
   Learn more about HubSpot CMS Hub:

   • Check out HubSpot CMS Hub on their website
4. 

   4

   Magnolia CMS

   Best for enterprise brands needing composable architecture

   • 30-day free trial
   • From £4,000/month

   Visit Website

   

   Magnolia CMS is a composable digital experience platform (DXP) that lets enterprise teams create, manage, and publish content across websites, portals, apps, and commerce channels from a single interface.

   Who Is Magnolia CMS Best For?

   Magnolia CMS is a strong fit for large enterprise teams that need to assemble and swap out best-of-breed tools across their digital stack without rebuilding their CMS infrastructure.

   Why I Picked Magnolia CMS

   I've included Magnolia CMS in my top picks because of how it handles composable architecture without forcing a full platform rip-and-replace. Its connector framework lets me plug in specialized tools for commerce, search, or DAM and surface them directly inside Magnolia's authoring UI. 

   I also like that it supports both headless API delivery and visual page editing in the same environment, so front-end teams and content editors aren't working against each other.

   Magnolia CMS Key Features

   • Multi-site management: Control multiple websites and brands from one centralized authoring environment with shared or independent content repositories.
   • Content staging and preview: Preview and stage content across different environments before publishing to production.
   • Role-based access control: Assign granular permissions to authors, editors, and admins across sites, workspaces, and content types.
   • Built-in templating framework: Define and reuse page templates and components using Magnolia's light development framework without custom back-end code.

   Magnolia CMS Integrations

   Magnolia CMS offers a marketplace with connectors for tools like Salesforce, SAP Commerce, Shopify, commercetools, Adobe Commerce, BigCommerce, Cloudinary, Bynder, Frontify, and Slack. An API and a REST-based integration framework are available for custom integrations, and Magnolia also supports integration platforms like Zapier.

   Pros and Cons

   Pros:

   • In-context editing for content authors
   • Native multisite and multilingual publishing
   • Built-in personalization with audience segmentation

   Cons:

   • Developer documentation lacks depth and examples
   • Admin panel struggles with large teams
   Learn more about Magnolia CMS:

   • Check out Magnolia CMS on their website
5. 

   5

   Jahia

   Best for tailoring experiences to different audience groups

   • Free demo available
   • Pricing upon request

   Visit Website

   

   Jahia is a digital experience platform (DXP) that combines content management, audience segmentation, and personalization to deliver targeted content across web, customer portal, and intranet environments.

   Who Is Jahia Best For?

   Jahia is a strong fit for enterprise organizations in regulated industries like healthcare, finance, and government that manage content for multiple distinct audience segments across digital channels.

   Why I Picked Jahia

   Jahia earns its spot on my shortlist because of how deeply it handles audience segmentation at the content level. It has a built-in customer data platform (CDP) that collects behavioral signals like page views, searches, and form submissions, then builds unified visitor profiles you can segment in real time. 

   I use those segments directly in the content editor to serve different page variations to different audience groups, without any custom development. That's a level of native personalization depth I haven't found built into many other CMS platforms.

   Jahia Key Features

   • Multi-site management: Manage multiple websites, portals, and intranets from a single admin console, with shared or isolated content across sites.
   • Hybrid headless CMS: Deliver content through both traditional page-based rendering and headless APIs, giving developers flexible output options.
   • Built-in content workflows: Route content through configurable approval and publication workflows using JBPM, without needing a third-party tool.
   • Digital asset management (DAM): Store, organize, and reuse media assets directly within the CMS, with no separate DAM tool required.

   Jahia Integrations

   Jahia offers 1,000+ connectors for connecting with your martech stack, including integrations with Salesforce, Slack, Zendesk, Box, Intercom, Microsoft Power BI, Adobe Marketo Engage, Siteimprove, Cloudinary, and Keepeek. An open API is available for custom integrations.

   Pros and Cons

   Pros:

   • In-context editing for content authors
   • Native multisite and multilingual publishing
   • Built-in personalization with audience segmentation

   Cons:

   • A/B testing setup is overly complex
   • Developer documentation lacks depth and examples
   Learn more about Jahia:

   • Check out Jahia on their website
6. 

   6

   Progress Sitefinity

   Best for integration with Microsoft technology stacks

   • 14-day free trial
   • Pricing upon request

   Visit Website

   

   Progress Sitefinity is a cloud-first CMS and digital experience platform (DXP) built on .NET that lets enterprise teams build, personalize, and manage multisite, multilingual digital properties with a native CDP and AI-powered content tools.

   Who Is Progress Sitefinity Best For?

   Progress Sitefinity is a strong fit for enterprise IT and digital teams running Microsoft-based infrastructure who need a .NET-native CMS that deploys on Azure.

   Why I Picked Progress Sitefinity

   I've included Progress Sitefinity in my top picks because it's built on ASP.NET MVC and runs natively on Azure, which means your .NET development team isn't fighting the platform. I particularly like the Azure OpenAI integration that lets editors generate and refine content directly inside the rich text editor. 

   The Azure DevOps connection also automates CI/CD pipelines, handling environment provisioning and promotion through test and staging without custom scripting.

   Progress Sitefinity Key Features

   • Content scheduling: Set publish and unpublish dates on any page or content item so time-sensitive updates go live without manual intervention.
   • Multisite management: Run 100+ sites from a single instance, sharing templates, digital assets, taxonomies, and user roles across all of them.
   • Workflow automation: Build multi-level content approval workflows with email notifications and comments to manage the full editorial lifecycle.
   • Headless and hybrid delivery: Serve content via REST APIs or OData to any frontend framework—Next.js, Angular, or custom channels—while keeping the same backend.

   Progress Sitefinity Integrations

   Progress Sitefinity includes built-in connectors for Salesforce, HubSpot, Marketo, Eloqua, Microsoft Dynamics 365, Microsoft 365, and Power BI, and it deploys natively on Microsoft Azure and Amazon AWS. The Sitefinity Integration Hub uses the Workato platform to provide low-code connectivity to 1,000+ additional apps, and RESTful APIs and GraphQL are available for custom integrations.

   Pros and Cons

   Pros:

   • Native .NET stack for Microsoft environments
   • Drag-and-drop editor reduces developer dependency
   • Built-in personalization and marketing tools included

   Cons:

   • Upgrades break existing custom code
   • Smaller community than open-source CMS platforms
   Learn more about Progress Sitefinity:

   • Check out Progress Sitefinity on their website
7. 

   7

   Zesty.io

   Best for hybrid and headless deployments with drag-and-drop editing

   • Free plan available
   • From $475/month

   Visit Website

   

   Zesty.io is a hybrid and headless CMS that combines a drag-and-drop visual editor with API-first content delivery, letting teams manage and publish content across websites and digital channels from one platform.

   Who Is Zesty.io Best For?

   Zesty.io is a strong fit for marketing and digital teams at mid-to-large companies that need developer-built headless architecture without losing editorial control over content.

   Why I Picked Zesty.io

   I picked Zesty.io as one of the best because it genuinely bridges the gap between headless API delivery and visual content editing in a single platform. What I like most is the drag-and-drop page builder, which lets content editors build and publish pages without developer help, while developers still get full API access to push content anywhere. 

   The low-code interface also means teams can update page schema and content structure without triggering a full dev cycle every time a content model needs to change.

   Zesty.io Key Features

   • Digital asset management: Store and access your full media library through Zesty.io's built-in Micro DAM, accessible across all content editing workflows.
   • URL routing management: Define URL structures and create new pages directly in the CMS without any developer intervention.
   • Custom endpoints: Build custom API endpoints that automatically update when underlying content changes.
   • Multi-instance scalability: Zesty.io's infrastructure has no hard limits on content volume or traffic, supporting growth without platform migration.

   Zesty.io Integrations

   Zesty.io offers documented integrations with Salesforce Commerce Cloud, HubSpot, Marketo, Stripe, Google Search Console, and Next.js, along with framework support for React, GraphQL, and Node.js through its marketplace. An API and Node SDK are available for custom integrations.

   Pros and Cons

   Pros:

   • Automated SEO, sitemaps, and CDN caching
   • Non-technical editors can update content independently
   • Fast cloud-hosted page delivery speeds

   Cons:

   • Media library organization feels quirky
   • In-browser code editor lacks IDE functionality
   Learn more about Zesty.io:

   • Check out Zesty.io on their website
8. 

   8

   Episerver Content Cloud

   Best for AI-driven content personalization and delivery

   • Free trial available
   • Pricing upon request

   Visit Website

   

   Episerver Content Cloud is an enterprise headless CMS, now built on Optimizely, that handles content creation, multi-site management, AI-driven personalization, and omnichannel content delivery from a single platform.

   Who Is Episerver Content Cloud Best For?

   Episerver Content Cloud is a strong fit for enterprise marketing and digital teams at mid-to-large organizations managing multiple brands, regions, or sites from a single CMS.

   Why I Picked Episerver Content Cloud

   I've included Episerver Content Cloud in my top picks because its Audiences feature uses AI-guided recommendations to tailor content in real time based on visitor location, language, behavior, and profile—without a separate personalization tool. I also like Opal, the built-in AI layer, which handles copy generation, asset auto-tagging, and content suggestions directly inside the editor. The combination of Optimizely Graph for headless delivery and the visual builder means my team can manage content once and push it to every channel from one place.

   Episerver Content Cloud Key Features

   • Multi-site management: Create and manage multiple websites, brands, and language variants from a single admin interface without switching environments.
   • Content approval workflows: Route content drafts through custom review and sign-off sequences before publishing, with role-based access controls at each stage.
   • Built-in A/B testing: Run content experiments directly on landing pages and blocks to compare variants without leaving the CMS.
   • Scheduled publishing: Set exact publish and expiry dates for any content block, page, or campaign to automate go-live timing.

   Episerver Content Cloud Integrations

   Episerver Content Cloud offers connectors through the Optimizely marketplace for CRM and marketing automation tools, including Salesforce, Salesforce Marketing Cloud, HubSpot, Marketo, Microsoft Dynamics CRM, Eloqua, Pardot, Acoustic, and Delivra. 

   It also has connectors for translation services like Lionbridge and Smartling, plus a Google Analytics integration. An API and webhooks are available for custom integrations.

   Pros and Cons

   Pros:

   • Headless GraphQL API for multi-channel delivery
   • On-page editing shows live preview instantly
   • Reusable content blocks work across pages

   Cons:

   • Out-of-the-box forms need custom development
   • Editor UI sluggish with large datasets
   Learn more about Episerver Content Cloud:

   • Check out Episerver Content Cloud on their website
9. 

   9

   Bynder

   Best for managing rich digital assets with AI-powered automation

   • Free demo available
   • Pricing upon request

   Visit Website

   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Bynder is a digital asset management platform that centralizes storage, organization, version control, and distribution of brand assets like images, videos, and documents.

   Who Is Bynder Best For?

   Bynder is a strong fit for mid-to-enterprise marketing and creative teams that manage large volumes of brand and campaign assets across multiple channels.

   Why I Picked Bynder

   I picked Bynder as one of the best because the AI layer built into its DAM goes well beyond basic search. Bynder's AI-powered search supports natural language prompts and image-based queries, so my team can locate a specific asset in milliseconds without hunting through folders or guessing at metadata tags. 

   I also like the AI Agents feature, which lets you build context-aware agents that automate repetitive content tasks, like asset tagging or content distribution, without custom dev work. 

   On top of that, the Duplicate Manager keeps the asset library clean automatically, flagging and resolving duplicates so the DAM doesn't become the same content chaos it was meant to replace.

   Bynder Key Features

   • Brand portal: Give internal teams and external partners a self-service hub to access and download only approved, on-brand assets.
   • Studio: Build and export on-brand images, videos, and GIFs from within Bynder using pre-approved, templated designs.
   • Asset workflow: Move files through structured review, annotation, and approval stages with version tracking before any asset goes live.
   • Analytics dashboard: Monitor asset downloads, brand portal traffic, and usage trends through built-in reporting.

   Bynder Integrations

   Bynder offers 160+ marketplace integrations, including tools like Adobe Creative Cloud, Salesforce Marketing Cloud, Contentful, Figma, Sitecore, WordPress, Drupal, Shopify, HubSpot, and Slack. Bynder's Content Workflow module connects with Zapier, and a RESTful API with SDKs is available for custom integrations.

   Pros and Cons

   Pros:

   • Dynamic Asset Transformation automates file resizing
   • Built-in brand portal for external sharing
   • AI-powered search finds assets by description

   Cons:

   • Bulk operations on large sets lag
   • No synonym support for metadata tags
   Learn more about Bynder:

   • Check out Bynder on their website
10. 

    10

    monday.com

    Best for fully customizable cross-team workspaces

    • 14-day free trial
    • From $9/seat/month (billed annually)

    Visit Website

    Customer Rating:5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

    

    monday.com is a work operating system where marketing and content teams build custom boards, workflows, and dashboards to plan, manage, and track content production across campaigns and projects.

    Who Is monday.com Best For?

    monday.com is a strong fit for mid-sized to enterprise teams managing content production across multiple departments or business units simultaneously.

    Why I Picked monday.com

    I've included monday.com in my top picks because no other CMS-adjacent tool lets you build a content workspace from scratch the way this one does. I use custom column types to track content status, assign owners, set publish dates, and log word counts all in one board. 

    My team also runs separate boards for different departments that roll up into a shared dashboard, so nothing falls through the cracks across teams working in parallel.

    monday.com Key Features

    • Automations: Trigger actions like status updates, notifications, or deadline reminders when set conditions are met on a board.
    • Calendar view: Visualize all content items by due date in a monthly or weekly calendar layout.
    • monday Docs: Create and edit documents directly inside a board, linked to the relevant tasks and items.
    • Workload view: See how tasks are distributed across team members to identify who is over or under capacity.

    monday.com Integrations

    monday.com offers 200+ integrations through its built-in integrations and marketplace, including tools like Slack, Outlook, Google Workspace, Microsoft Teams, Salesforce, Jira, Dropbox, GitHub, and HubSpot. It connects with Zapier and has an API for custom integrations.

    Pros and Cons

    Pros:

    • Automation recipes reduce repetitive content tasks
    • Cross-board dashboards aggregate team data
    • Multiple board views for content planning

    Cons:

    • Boards slow down with many items
    • No required fields for content submissions
    Learn more about monday.com:

    • Check out monday.com on their website