10 Melhores Ferramentas de Relatórios de SEO em 2026

Avaliações das melhores ferramentas de relatórios de SEO

1. 

   1

   Klipfolio

   Best for spreadsheet power in automated dashboards

   • 14-day free trial
   • From $120/month (billed annually)

   Visit Website

   Customer Rating:4.7/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Klipfolio is a data dashboard and reporting platform that pulls live data from spreadsheets and 200+ connected services to build, automate, and share custom visualizations.

   Who Is Klipfolio Best For?

   Klipfolio is a strong fit for marketing analysts and agencies that need to consolidate data from multiple sources into automated, shareable dashboards.

   Why I Picked Klipfolio

   I've included Klipfolio in my top picks because of how it handles formula-based data transformation inside dashboards. The Klip Editor lets you apply Excel-like formulas directly to raw data from your connected sources, which means my team can manipulate and calculate SEO metrics without needing a separate data warehouse or custom script. 

   On top of that, Klipfolio's automated reporting lets you schedule dashboard snapshots as PDFs on a defined cadence, so client-facing SEO reports go out without any manual effort.

   Klipfolio Key Features

   • Pre-built Klip library: Browse and import ready-made visualizations from Klipfolio's community template library.
   • White-label dashboards: Apply custom branding, logos, and color schemes to dashboards for client-facing SEO reports.
   • Shareable dashboard links: Send clients a live, view-only dashboard link without requiring a Klipfolio login.
   • DataHub: Upload and store CSV or spreadsheet data directly inside Klipfolio to use alongside connected data sources.

   Klipfolio Integrations

   Klipfolio offers 100+ pre-built connectors, including Google Analytics, Google Search Console, Google Sheets, Semrush, Moz, HubSpot, Salesforce, Snowflake, MySQL, and Excel. It's available on Zapier and has a REST API for custom integrations.

   Pros and Cons

   Pros:

   • Single Klip combines multiple data set graphs
   • Pulls data from SQL, FTP, and SaaS
   • 30+ visualization types for SEO metrics

   Cons:

   • Limited dashboard templates slow initial setup
   • Custom connections require code and SQL queries
   Learn more about Klipfolio:

   • Check out Klipfolio on their website
2. 

   2

   Geckoboard

   Best for live team performance visibility

   • 14-day free trial
   • From $119/month (billed annually)

   Visit Website

   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Geckoboard is a live dashboard builder that pulls data from your CRM, support platform, and other tools into a single, real-time view that the whole team can see across office TVs, shared links, and mobile.

   Who Is Geckoboard Best For?

   Geckoboard is a natural fit for marketing teams that need to keep SEO and performance metrics visible across a shared office space or remote team environment.

   Why I Picked Geckoboard

   I've included Geckoboard in my top picks because its TV dashboard feature turns any office screen into a live SEO performance wallboard. I can push Google Analytics and Google Ads data to a display my whole team sees throughout the day, without anyone needing to log into a separate tool. 

   Its KPI notifications also alert me in Slack the moment a key metric shifts, so my team catches ranking drops or traffic dips as they happen.

   Geckoboard Key Features

   • Shareable dashboard links: Generate a public or password-protected URL to share a live dashboard with clients or stakeholders without requiring a login.
   • Goal and target tracking: Set numerical targets on any metric so your team can see progress toward KPIs in real time.
   • RAG status indicators: Apply red, amber, and green color coding to metrics so off-track numbers are immediately visible at a glance.
   • Custom widget builder: Arrange text, number, chart, and image widgets to match the layout your reporting workflow needs.

   Geckoboard Integrations

   Geckoboard offers 90+ native integrations, including Google Analytics, Google Sheets, Google Ads, Google Search Console, Shopify, HubSpot, Salesforce, Jira, Facebook Ads, and Excel. It also connects with Zapier and Make, and provides a Datasets API for custom integrations.

   Pros and Cons

   Pros:

   • ood set of pre-built data source connections
   • Shares reports via link, email, Slack, or TV
   • Dashboards are quick to create and deploy

   Cons:

   • No AI insights or automated analysis features
   • Limited cross-channel data blending and calculations
   Learn more about Geckoboard:

   • Check out Geckoboard on their website
3. 

   3

   Whatagraph

   Best for instant AI-powered marketing insights

   • Free demo available
   • From $812/month (billed annually)

   Visit Website

   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Whatagraph is a marketing reporting platform that consolidates cross-channel data into visual reports and dashboards, with built-in AI that surfaces insights across campaign and SEO performance data.

   Who Is Whatagraph Best For?

   Whatagraph is a strong fit for digital marketing agencies that manage multi-channel reporting across several client accounts simultaneously.

   Why I Picked Whatagraph

   Whatagraph earns its spot on my shortlist because of Whatagraph IQ, its built-in AI layer that turns raw cross-channel data into written performance summaries without any manual analysis. 

   I use IQ Chat to ask questions directly inside a report and get instant trend breakdowns, which cuts out the back-and-forth with clients who want quick answers on SEO and campaign data. IQ Summary also generates plain-language performance narratives automatically, so I'm not writing executive summaries by hand every reporting cycle.

   Whatagraph Key Features

   • White-labeling: Apply custom client logos, colors, and branding directly to reports before sharing or exporting them.
   • Goals and alerts: Set performance targets on any metric and receive notifications when results shift, via Slack or Gmail.
   • Source blending: Combine data from multiple platforms into a single cross-channel view using a no-code transformation engine.
   • Multi-client workspaces: Manage separate, isolated workspaces per client, with linked templates that push updates across all reports at once.

   Whatagraph Integrations

   Integrations include Google Search Console, Google Analytics 4, Ahrefs, Semrush, SE Ranking, AccuRanker, and SEOMonitor, along with platforms like Google Ads, Facebook Ads, HubSpot, Salesforce, Shopify, Mailchimp, and BigQuery.

   Pros and Cons

   Pros:

   • Reusable templates linked across client accounts
   • AI summaries in 18 languages
   • Visually polished, on-brand report layouts

   Cons:

   • Data source connections drop unexpectedly
   • Limited widget resizing and layout control
   Learn more about Whatagraph:

   • Check out Whatagraph on their website
4. 

   4

   TapClicks

   Best for multi-location enterprise data unification

   • Free demo + 14-day free trial
   • Pricing upon request

   Visit Website

   Customer Rating:4.3/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   TapClicks is a marketing intelligence and reporting platform that pulls data from 250+ native connectors, centralizes it into unified dashboards, and uses AI to generate report narratives, automated client decks, and cross-channel performance insights.

   Who Is TapClicks Best For?

   TapClicks is built for enterprise marketing teams and large agencies that manage SEO and paid media reporting across dozens or hundreds of client accounts.

   Why I Picked TapClicks

   I've included TapClicks in my top picks because of how it handles multi-location data organization. Its enterprise hierarchy model lets you structure data as Brand → Region → Owner → Location in a single view, so you're not manually stitching together location-level SEO performance across spreadsheets. 

   I also like that its AI Benchmark Manager compares each location against the broader org, making it easy to spot which markets are underperforming before a client asks.

   TapClicks Key Features

   • SmartReports: Build white-labeled, customizable dashboards and schedule automated report delivery to clients.
   • SmartStory: Use AI to turn raw performance data into narrative-driven presentations, ready to share without manual formatting.
   • Competitive intelligence: Access local SEM data to compare your clients' search visibility against competitors by market.
   • TapWorkflow: Route fulfillment tasks automatically based on predefined business rules and campaign triggers.

   TapClicks Integrations

   TapClicks integrations include Google Analytics 4, Google Ads, Meta Ads, Amazon Ads, Microsoft Advertising, LinkedIn Ads, TikTok Ads, Snowflake, HubSpot, and Salesforce.

   Pros and Cons

   Pros:

   • AI-powered narrative generation for client reports
   • Deeper white-label branding than most competitors
   • Cross-platform data analysis in one dashboard

   Cons:

   • Limited widget editing after initial creation
   • Data source connections can take 24+ hours
   Learn more about TapClicks:

   • Check out TapClicks on their website
5. 

   5

   Google Data Studio

   Best for real-time collaborative dashboards

   • Free plan available
   • Free to use

   Visit Website

   

   Google Data Studio is a free data visualization and reporting tool from Google that lets you connect multiple data sources, build interactive dashboards, and share live reports across your team.

   Who Is Google Data Studio Best For?

   Google Data Studio is a strong fit for marketing teams and SEO professionals who already work within the Google ecosystem and need a free, shareable reporting solution.

   Why I Picked Google Data Studio

   Google Data Studio earns its spot on my shortlist because of how well it handles real-time collaborative reporting. I love that multiple editors can work on the same dashboard simultaneously, with changes visible instantly across every viewer. 

   The native Google Search Console connector lets me pull keyword rankings and click data directly into a live report that stakeholders can view without needing a separate login.

   Google Data Studio Key Features

   • Custom report templates: Save and reuse dashboard layouts across multiple client or campaign reports.
   • Data blending: Combine data from multiple sources, like Google Analytics and Google Ads, into a single chart.
   • Calculated fields: Build custom metrics and dimensions directly within a report using formulas.
   • Interactive date range controls: Add date pickers and filter controls so viewers can adjust report parameters on the fly.

   Google Data Studio Integrations

   Google Data Studio offers 21 native connectors, including Google Analytics, Google Ads, Google Search Console, Google Sheets, BigQuery, YouTube Analytics, Campaign Manager 360, Search Ads 360, Amazon Redshift, and Microsoft SQL Server. 

   Pros and Cons

   Pros:

   • Replaces paid reporting tools at no cost
   • Shareable dashboards keep teams aligned on data
   • Connects multiple Google data sources natively

   Cons:

   • Performance slows with large datasets
   • No built-in rank tracking or backlink monitoring
   Learn more about Google Data Studio:

   • Check out Google Data Studio on their website
6. 

   6

   Botify

   Best for AI-driven search visibility optimization

   • Free demo available
   • Pricing upon request

   Visit Website

   

   Botify is an enterprise SEO platform that combines technical site crawling, log file analysis, and AI-powered indexability optimization across large-scale, complex websites.

   Who Is Botify Best For?

   Botify is built for enterprise SEO teams and large-scale publishers managing websites with hundreds of thousands to millions of pages.

   Why I Picked Botify

   Botify earns its spot on my shortlist because of how it connects crawl data, log file analysis, and ranking performance in a single reporting view. I particularly like Botify Intelligence, which surfaces prioritized, AI-generated recommendations so my team isn't guessing which technical fixes will actually move the needle. 

   Botify Activation lets you deploy indexation and content optimizations at scale without waiting on developers, which is rare in this category.

   Botify Key Features

   • AI visibility tracking: Monitor your brand's presence and share of voice across AI search experiences like ChatGPT, Perplexity, and Google AI Mode.
   • RealKeywords analysis: Capture all organic search queries driving traffic to your site, going beyond a predefined keyword list to reveal actual consumer search behavior.
   • Crawl budget optimization: Identify which high-priority pages search engines aren't crawling and adjust crawl allocation to get them discovered.
   • Customizable ROI dashboards: Build and share tailored dashboards that tie organic search performance to business KPIs like revenue, transactions, and return on organic search spend.

   Botify Integrations

   Botify offers integrations with Google Sheets, Google Data Studio (Looker Studio), and CMS Embed for displaying Botify data inside your content management system. 

   Pros and Cons

   Pros:

   • Log file analysis tied to ranking data
   • Deep crawl data for million-page sites
   • Tracks AI search visibility across platforms

   Cons:

   • Dashboard setup requires significant onboarding time
   • Limited keyword research and backlink tools
   Learn more about Botify:

   • Check out Botify on their website
7. 

   7

   Octoboard

   Best for white-label client portal reporting

   • 14-day free trial
   • From €25/month

   Visit Website

   Customer Rating:3/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Octoboard is a marketing analytics and reporting platform that covers SEO, PPC, web analytics, and ecommerce data, with built-in keyword rank tracking, automated reporting, and white-label client portals.

   Who Is Octoboard Best For?

   Octoboard is a natural fit for marketing agencies that need to deliver branded, self-serve reporting portals to multiple clients without building custom dashboards from scratch.

   Why I Picked Octoboard

   I've included Octoboard in my top picks because its white-label client portal is genuinely one of the most complete in this category. You can host a fully branded portal directly on your own website domain, giving clients their own login with controlled data access. 

   I also like that the keyword rank tracker is included free across all plans, so clients see SEO position data alongside PPC and web analytics without needing a separate tool.

   Octoboard Key Features

   • Automated report scheduling: Set reports to send automatically to clients via email on a daily, weekly, or monthly schedule.
   • Pre-built SEO templates: Access ready-made dashboard and report templates for organic search, Google Search Console data, and local SEO tracking.
   • TV dashboard mode: Display live marketing dashboards on office screens, pulling in real-time channel data without manual refresh.
   • Multi-channel data blending: Combine SEO, PPC, social media, and web analytics data into a single unified dashboard view.

   Octoboard Integrations

   Octoboard offers 70+ native integrations, including Google Analytics 4, Google Search Console, Google Ads, Semrush, Facebook Ads, HubSpot, Salesforce, Stripe, WooCommerce, and Shopify, with data export to Google Sheets, BigQuery, and Looker Studio.

   Pros and Cons

   Pros:

   • 350+ pre-built report and dashboard templates
   • Keyword rank tracking across multiple locations
   • Built-in SEO audits included on all plans

   Cons:

   • No mobile app for on-the-go access
   • No predictive analytics or forecasting tools
   Learn more about Octoboard:

   • Check out Octoboard on their website
8. 

   8

   Salient

   Best for industry-specific performance analytics

   • Free demo available
   • Pricing upon request

   Visit Website

   

   Salient is a performance analytics and business intelligence platform built for specific industries like retail, grocery, beverage, wholesale distribution, consumer packaged goods, and healthcare, offering dashboards, reporting, and performance management tools tailored to each sector's operational data.

   Who Is Salient Best For?

   Salient is a strong fit for mid-to-large businesses in retail, distribution, CPG, or healthcare that need analytics built around their industry's specific data structures.

   Why I Picked Salient

   I picked Salient as one of the best because it goes deeper than generic dashboards by embedding industry-specific KPIs, data structures, and analytical templates directly into the product. 

   For a CPG supplier, that means out-of-the-box access to store-level chain sales data from Walmart, Kroger, and Target, with cause-of-change analysis that isolates whether a margin shift came from price, cost, or demand. I also like the "what-if" price scenario modeling, which lets teams test pricing adjustments against demand elasticity before committing to a change.

   Salient Key Features

   • Industry-specific dashboard templates: Access pre-built dashboards tailored to retail, beverage, wholesale distribution, CPG, and healthcare data structures.
   • Explore mode: Drill into any dashboard widget to change the analysis type, apply highlighting, and interrogate data beyond standard view mode.
   • Multi-dataset selection: Switch between distinct datasets at login, letting teams segment and analyze data across different business units or regions.
   • SSO and LDAP authentication: Log in via single sign-on or LDAP machine credentials, supporting enterprise-grade access management across large organizations.

   Salient Integrations

   Native integrations are not clearly documented. Salient connects to enterprise databases and normalizes data across internal systems, teams, and partners as part of its implementation process. Zapier support and a public API are not clearly available.

   Pros and Cons

   Pros:

   • Drill-down explore mode on every widget
   • Cause-of-change analysis for margin shifts
   • Pre-built KPIs tailored to specific industries

   Cons:

   • Smaller peer community than major BI tools
   • Limited to niche industry verticals
   Learn more about Salient:

   • Check out Salient on their website
9. 

   9

   DashThis

   Best for agency-focused automated marketing reports

   • Free trial available
   • From $44/mo (billed annually)

   Visit Website

   Customer Rating:4.8/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   DashThis is an automated marketing reporting tool that pulls data from 30+ platforms into branded, client-ready dashboards, with built-in SEO, PPC, and social media report templates designed for agencies.

   Who Is DashThis Best For?

   DashThis is a natural fit for digital marketing agencies that manage reporting across multiple clients and channels simultaneously.

   Why I Picked DashThis

   I picked DashThis as one of the best because of how well it handles multi-client agency reporting at scale. The dashboard cloning feature lets my team duplicate a report structure across new clients in seconds, which cuts setup time dramatically. 

   On top of that, DashThis's white-label options let you serve reports from a custom subdomain with full brand styling, so clients see polished, agency-branded SEO reports rather than a third-party tool.

   DashThis Key Features

   • AI Insights: A one-click AI analysis tool that flags performance wins, issues, and optimization opportunities directly inside your dashboard.
   • Preset widget templates: Choose from 1,000+ pre-built widgets covering SEO, PPC, and social KPIs to populate reports without building from scratch.
   • Automatic dashboard dispatch: Schedule reports to send to clients by email on a recurring basis, with a PDF copy attached automatically.
   • Dashboard password protection: Lock individual client dashboards behind a password for secure, controlled sharing.

   DashThis Integrations

   DashThis offers 30+ native integrations, including Google Analytics 4, Google Search Console, Semrush, Moz, Ahrefs, and Bing Ads, as well as Google Ads, Meta Ads, Instagram, TikTok Ads, and LinkedIn Ads.

   Pros and Cons

   Pros:

   • White-label reporting under your own branding
   • Combines multi-channel data into one dashboard
   • Pre-built widgets for common SEO KPIs

   Cons:

   • Limited cross-platform data blending and merging
   • Dashboard count caps per pricing plan
   Learn more about DashThis:

   • Check out DashThis on their website
10. 

    10

    Zoho Analytics

    Best for natural language AI-driven analysis

    • 15-day free trial
    • From $30/month (billed annually)

    Visit Website

    Customer Rating:4.3/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

    

    Zoho Analytics is a business intelligence and data analytics platform that connects multiple marketing and web data sources to deliver unified dashboards, custom reports, and AI-powered data querying.

    Who Is Zoho Analytics Best For?

    Zoho Analytics is a strong fit for data-driven marketing teams at mid-sized companies that need to go beyond surface-level SEO dashboards and ask deeper questions of their data.

    Why I Picked Zoho Analytics

    Zoho Analytics earns its spot on my shortlist because of Ask Zia, its natural language AI engine. I can type a question like "which landing pages drove the most organic sessions last quarter" and get a chart back in seconds, without building a report from scratch. 

    Zia Insights also automatically surfaces written narratives about trends in your SEO data, so you're not left guessing what a traffic dip means.

    Zoho Analytics Key Features

    • Drag-and-drop report builder: Create custom charts, pivot tables, and summary views without writing any code.
    • Data blending: Merge data from multiple sources, like Google Search Console and Google Ads, into a single report.
    • Scheduled email reports: Automate report delivery to stakeholders on a daily, weekly, or monthly cadence.
    • Embedded analytics: Embed live dashboards into external portals or client-facing tools using a white-label setup.

    Zoho Analytics Integrations

    Zoho Analytics offers 250+ native connectors, including SEO-relevant tools like Google Analytics, Google Search Console, Google Ads, Semrush, Bing Ads, HubSpot Marketing, Salesforce CRM, Shopify, Facebook, and LinkedIn Pages and Ads. It also connects with Zapier and Zoho Flow, and provides an API for custom integrations.

    Pros and Cons

    Pros:

    • Dashboard embedding simpler than most competitors
    • 500+ data source connectors with prebuilt reports
    • Ask Zia answers questions in natural language

    Cons:

    • Fewer chart types than tools like Power BI
    • Slower performance when handling large datasets
    Learn more about Zoho Analytics:

    • Check out Zoho Analytics on their website