Categories
Insights

We Increased Our Community Engagement By 400% In 6 Months

Everyone loves Slack, but is it ideal for cultivating an online community?  Forum communities, on the other hand, are great in theory but difficult in practice. If you have your own online community it’s likely that you have struggled with community engagement at some point or other in time. You may even still be trying […]

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Podcast

How To Build The World’s Largest Theme Park Fan Site (with Kurt Schmidt from Inside The Magic)

Ben Aston is joined by Kurt Schmidt, Owner of Inside the Magic, an online media company covering theme parks, movies and more. Listen to learn how to build the world’s largest theme park fan site. Interview Highlights Kurt Schmidt is a Credit Union CEO turned media CEO. He acquired the site Inside The Magic four […]

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How-to

How To Develop A Content Management Strategy

Learning how to develop a content management strategy will help you stay afloat when you might otherwise feel like you’re drowning in a sea of content. Digital content publishing is a fast-paced world and sometimes content creation can move so quickly that failing to set up a functioning content management system could mean the downfall […]

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Tools

10 Best SEO Audit Tools For 2022

Search engines are an excellent traffic source for many blogs and indie publishers. Studies suggest that organic search accounts for more than 53% of website traffic on average across all industries.  But you won’t maximize the traffic you can get from search if your website isn’t optimized for it. Errors in indexing, content, or linking […]

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Tools

Best Content Management Software In 2022

Can you imagine how complicated things would be if posting content on your website or social media required you to do your own coding? Many of us wouldn’t even think about blogging or managing digital assets. Fortunately, with content management software, which may also be called a content management system (CMS), managing content is something […]

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Tools

10 Best SEO Tools For 2022

It’s a new year, and with it brings new contenders for our best SEO tools of 2022 compilation. There’s a vast array of tools you can leverage for search engine optimization (SEO) for your website. SEO tools cover a broad spectrum of software that’s designed to increase organic traffic to your website, rankings and visibility […]

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Insights

Seriously, What Even Is A Niche Site? [2022 Guide]

If you’ve been paying attention to blogging trends at any point over the past 10 years, you’ve heard of a niche site. Since ~2009, the concept of a niche site has become more commonplace—along with the desire to build one: I’m guessing you’ve probably seen examples from successful niche website owners who have made it […]

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Insights

The Seller’s Storybook; Or, The Grand Purpose Of A Media Kit

Preparing a media kit is like telling a story. It should have a beginning (company introduction), middle (metrics), and end (rate card). It should have a hero (your brand) and a villain (the problem your partners are facing). There might even be some world-building (your future editorial calendar) and lore (success stories, testimonials)! Put it […]

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How-to

The Best Media Kit Examples Of 2022 (With Free Download)

So you’re making a media kit and you want to see some examples of the best media kits around? We’ve got you covered! In this guide to the best media kit examples, you’ll discover media kits from the world’s biggest publishing companies as well as some smaller publishers, influencers and bloggers. Here’s what you’re going […]

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Tools

10 Best Website Content Optimization Tools To Outrank The Competition [2022]

We all know good content is important. But good isn’t enough. If you want to outrank the competition in Google, your content has got to be better than everyone else’s content. But what is good content? And how do you make it better? A good starting point is reviewing what Google thinks – you can […]

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Tools

10 Best Content Marketing Software In 2022 (+ What They Do)

Consumers generally hate any type of content whose sole purpose is to market a product. In fact, about 74% of consumers surveyed indicated that they experienced too many ads on a day-to-day basis. This is a reality that many brands and content marketers are increasingly becoming aware of, which increases the need to get creative […]