Categories
Insights

The Seller’s Storybook; Or, The Grand Purpose Of A Media Kit

Preparing a media kit is like telling a story. It should have a beginning (company introduction), middle (metrics), and end (rate card). It should have a hero (your brand) and a villain (the problem your partners are facing). There might even be some world-building (your future editorial calendar) and lore (success stories, testimonials)! Put it […]

Categories
Tools

A Complete Guide To The Best Content Software Types & Examples

You might be thinking to yourself, “What is content software?” You’re right to question it because it is actually more of a family of software types.  Here at Indie Media Club, we believe that content comes in all shapes and sizes. Each piece of content will require different software support across various touchpoints in the […]