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The Seller’s Storybook; Or, The Grand Purpose Of A Media Kit

Preparing a media kit is like telling a story. It should have a beginning (company introduction), middle (metrics), and end (rate card). It should have a hero (your brand) and a villain (the problem your partners are facing). There might even be some world-building (your future editorial calendar) and lore (success stories, testimonials)! Put it […]

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Insights

We Increased Our Community Engagement By 400% In 6 Months

Everyone loves Slack, but is it ideal for cultivating an online community?  Forum communities, on the other hand, are great in theory but difficult in practice. If you have your own online community it’s likely that you have struggled with community engagement at some point or other in time. You may even still be trying […]