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What Is Online Community Management And Why Is It Important?

Typically, online communities are synonymous with Slack, Facebook groups, LinkedIn, or Telegram, in which members engage with each other, discuss topics relevant to their interests or careers, and share knowledge. But brands are starting to figure out how to grow a community and its members into brand advocates and create profitable ventures.  Communities now have […]

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Seriously, What Even Is A Niche Site? [2022 Guide]

If you’ve been paying attention to blogging trends at any point over the past 10 years, you’ve heard of a niche site. Since ~2009, the concept of a niche site has become more commonplace—along with the desire to build one: I’m guessing you’ve probably seen examples from successful niche website owners who have made it […]

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The Seller’s Storybook; Or, The Grand Purpose Of A Media Kit

Preparing a media kit is like telling a story. It should have a beginning (company introduction), middle (metrics), and end (rate card). It should have a hero (your brand) and a villain (the problem your partners are facing). There might even be some world-building (your future editorial calendar) and lore (success stories, testimonials)! Put it […]

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We Increased Our Community Engagement By 400% In 6 Months

Everyone loves Slack, but is it ideal for cultivating an online community?  Forum communities, on the other hand, are great in theory but difficult in practice. If you have your own online community it’s likely that you have struggled with community engagement at some point or other in time. You may even still be trying […]