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If you're trying to make a media kit, you'll probably find a media kit template helpful. It's going to save you stacks of time, help you understand what to put it, and how to organize it.

And that's exactly what you're going to find in this quick guide to media kit templates:

You're probably doing all this research because you want to create your own media kit, so be sure to check out our post on how to create a media kit too - it's full of media kit examples, and a free downloadable media kit template.

What should a media kit contain?

First up, before we get to the media kit template - let's talk about what to put in the media kit.

Depending on your publication, blog or the type of media space you have to sell, which could be your social following - this list may change. But there are a few basic items which should always be included to make sure your media kit is effective as possible. 

  1. Cover page - Include your logo, and the date it was last updated
  2. Company overview - This is your about us section; a brief summary of your site or platform and readership demographics
  3. Quick facts - Site unique visitors, page views, subscribers, social media followers, listeners and viewer stats from Google Analytics
  4. Results - Demonstrate effectiveness with stats, case studies, and testimonials
  5. Audience insights - Share information on your demographics, target audience, and include audience specifics and differentiators
  6. Advertising options - Descriptions of advertising inventory of media space with examples. More on this below.
  7. Contact details - Make it clear what readers should do next. We want them to buy, so we need to make it easy for them to do that.

Note that items #2 - #5 above can consolidated together in an 'About' section and that #6 will probably need a number of pages to showcase your advertising inventory well. 

Media kit template (free download)

If you want to speed up the process of making a media kit, check out this media kit template. 

The great thing about developing your media kit in PowerPoint of Google Slides is that it makes it very quick and easy to update pricing and information prior to sharing with potential partners and advertisers.

Download our free media kit template

Snag instant access to our easy-to-use media kit template with PowerPoint and Google Slides for you to adapt and reuse.

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How to make a media kit

Now you know you need a media kit, and what should be in it, you're next step is to create your own media kit. We've made a tutorial on how to make a media kit which explains:

  • How to develop your advertising inventory
  • Best media kit examples to copy (and download)
  • How to use a media kit 
  • Media kit template (free download)

What do you think?

Got any tips or tricks to share? Have you got a media kit? Share it it in the comments below! Tell us what creative inventory you've come up with and what's working for you in selling to brands and marketers. 

Ben Aston
By Ben Aston

Ben Aston is an online media entrepreneur and founder of BWZ (Black & White Zebra), an indie media company with a portfolio of 10+ business media publications. BWZ is an independent media tech company that’s been helping millions of people succeed at work through exceptional content since 2011. He was recently recognized as Digiday's 2022 Leader of the Year.