Ad spending in the digital audio advertising segment is projected to reach US$8.95bn in 2023, so there’s a huge opportunity for media owners. With the help of good audio advertising software, you can make the most of it. So it’s time to bump up your ad revenue and get greater rewards for your content creation efforts.
With the help of audio advertising software, media owners can maximize revenues from their audio content. This is a popular way for podcasters and other creators to generate additional streams of income that supports their work. These tools also provide a way to market their own content by advertising to extend their reach.
Because good information on the best audio advertising tools is hard to find, I decided to create my own resource. I carefully researched the market and shortlisted the best tools for a variety of purposes. So with the help of this article, you’ll find guidance on key features, plus the pros and cons of each tool.
Best Audio Advertising Software Shortlist
Here’s the shortlist of the best tools that I’ll cover in this article.
- Triton Digital Audio
- The Trade Desk
- Basis Technologies
- Spotify Ad Studio
How I Selected the Best Audio Advertising Software
Perhaps you're wondering how I selected the best audio advertising software for this list. To build this top 10 list, I evaluated and compared a wide range of audio advertising software with positive user ratings.
After determining my long list of top choices, I further honed my list by using the selection criteria below to see how each platform stacked up against the next one. I also drew on my years of media and content creation experience to pinpoint the features that add a lot of value.
If you have general questions about audio advertising software or how to pick the best audio advertising software for your organization, take a look at our frequently asked questions section below. Or, you can skip directly to my detailed software summaries, if that's what you need the most.
Here’s a short summary of the main selection and evaluation criteria I used to develop my list of the best audio advertising software for this article:
I’m looking for audio advertising software that’s simple to install and manage. Even non-technical users should be able to get to grips with the tool quickly and easily.
Reporting & Analytics:
I expect the best software to offer detailed insights into how various ads and placements are performing. Media owners should know at a glance what is working (and what is not).
The top tools in this niche will also maximize revenue by testing ads and placements to find the optimal combinations. Automation of this task not only saves time but can also greatly increase income.
Any audio advertising tool needs to be a good fit with popular audio software used by media creators. Any integrations should be native and easy to use.
The cost structure for ad software needs to make sense for both indie creators and those looking to scale. Users should be able to access the features they need without paying for the ones they don’t.
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Overviews Of The 10 Best Audio Advertising Software
Here’s a brief description of each audio advertising software to showcase each one's best use case, some noteworthy features, screenshots, and pricing information.
1. Terminus - Best audio advertising software for personalized, scalable multi-channel campaigns
Terminus helps advertisers reach specific audiences at home, at work, or wherever they may be, through scalable campaigns across multiple channels.
Why I Picked Terminus: Terminus can create, customize, and personalize messages to reach millions of professionals using audio ads and other communication options. Campaigns can be managed directly from the Terminus platform.
Advertisers can target accounts dynamically, reaching accounts that show interest based on website engagement, intent, relationship score, title, and lookalike audiences. The software is designed to slash ad fraud, reduce CPMs, and improve performance. Ads can be targeted by context, IP, cookie, or global targeting to optimize marketing spend.
Terminus Standout Features and Integrations
Features include precision targeting, contextual advertising, retargeting, transparent ad reporting, and connected TV.
Integrations include Marketo, Salesforce, HubSpot, Microsoft Dynamics 365, Eloqua, Salesloft, Outreach, Crossbeam, Path Factory, and Slack
Terminus offers customized pricing on request. A free demo can be arranged via the website.
- Extensive reach
- Advanced ad options
- Detailed reporting
- Focused on larger advertisers
- High cost of entry
2. AudioGO - Best audio advertising software for creating audio advertising on streaming platforms
AudioGO is a self-serve programmatic audio advertising platform that makes it easy to create, schedule, and run ads on music streaming platforms where your customers are listening. The software is designed to extend your reach everywhere news, music, and podcasts are played.
Why I Picked: Getting started is as easy as setting your budget and schedule, with very affordable minimums. You can upload the audio for your ad directly. Alternatively, you can send a script and have a professional ad made for you, delivered in 24 hours for just $10.
You can target listeners by age, gender, language, location, music, or podcast genre, reaching up to 221 different interests and user statuses. AudioGO’s extensive publisher network allows you to reach over 100M unique monthly listeners in the US and Canada, in both English and Spanish.
AudioGO Standout Features and Integrations
Features include comprehensive targeting, display ad builder, targeted audience guidance, ad creation, performance insights, retargeting, conversion tracking, and real-time optimization.
Integrations include TuneIn, PodcastOne, Pandora, Sonos, Univision, Entravision, Audioboom, Red Circle, Art19, and Audiomack.
Ad buys start from $250. Advertisers can sign up for free.
- Focus on audio ads
- Offers ad creation services
- Extensive reach
- Limited analytics capabilities
- Performance dashboard needs improvement
3. Triton Digital Audio - Best audio advertising software for dynamic audio ad insertion
Triton Digital aims to deliver the industry’s most comprehensive stack of advertising solutions. It helps advertisers leverage the power and reach of audio streaming services and enables audio publishers to monetize their content.
Why I Picked: Designed to work in many different environments, the advertising technology supports any audio streaming strategy. Publishers benefit from advanced dynamic insertion of targeted ads, providing the most engaging and personalized listening experience for their audience.
Advertisers can obtain global leverage through a wide range of audio ad solutions designed for maximum impact. The ad tech refines targeting, so advertisers get a higher return on ad spend.
Triton Digital Standout Features and Integrations
Features include dynamic targeting, dynamic ad insertion, built-in audio marketplace, live audio ad advertising, on-demand audio ad advertising, and podcast advertising.
Integrations include Adform, Adobe Advertising Cloud, Adot, Adperform, Adswhizz, Adtheorent, Audiotrade, Display & Video 360, and Magnite.
Triton Digital offers customized pricing on request. Advertisers and publishers can join the platform for free.
- Powerful revenue optimization
- Huge audio inventory
- Global reach
- No self-serve option
- High minimum ad buys
4. Instreamatic - Best for programmatic audio ads
Instreamatic is a Google-driven AI marketing platform using advanced technology to help brands better understand consumers and generate sales.
Why I Picked: The audio ad platform integrates with multiple ad networks, connecting supply and demand via any popular and efficient method. It can inject ads on both client and server side, using multiple technologies.
The ad dashboard provides a single source for managing campaigns and accessing reports. Users can monitor all activity in real time with live and downloadable reporting. Instreamatic combines the ability to manage audio ads, voice campaigns, and companion banners, all from a single interface.
Instreamatic Standout Features and Integrations
Features include SSP, VAST, DAAST, open-source SDK, and open RTB
Integrations include multiple DSP’s, trading desks, and ad exchanges.
Instreamatic offers customized pricing on request. Advertisers can join the platform free of charge.
- High level of automation
- Integrates multiple ad networks
- Sophisticated audio ad options
- Less suitable for smaller advertisers
- Requires technical sophistication
5. MediaMath - Best audio advertising software for an omnichannel DSP platform
MediaMath helps thousands of advertisers solve complex marketing problems so they can deepen their customer relationships across screens and around the world.
Why I Picked: This solution incorporates audio advertising into omnichannel campaign management, so advertisers can reach consumers anywhere with high-quality audio ads. MediaMath ads precision targeting and measurement, plus the ability to partner with the world’s largest publishers and networks.
Audio advertising is supported by automated creative management, a unified workflow, and sophisticated technical features. All inventory meets enhanced criteria to guarantee supply chain trust and transparency. MediaMath supports any ID system in anticipation of third-party cookie deprecation.
MediaMath Standout Features and Integrations
Features include advanced audio segmentation, precision targeting, publisher partnerships, asset repurposing, and integrated reporting.
Integrations include Oracle, IBM Watson, Magnite, Adobe, Adform, Experian, Facebook, Google, Microsoft, and Pandora.
MediaMath offers customized pricing on request. Advertisers can sign up free of charge.
- Multi-channel reach
- Great creative management
- Broad publisher connections
- Requires larger budgets
- Steep learning curve
6. The Trade Desk - Best audio advertising software for an independent audio-ad buying platform
Trade Desk is an independent media buying platform designed to help you reach customers with transparency and precision at every stage, from pricing and planning to delivery and performance.
Why I Picked: This platform helps brands reach a wider audience with brand awareness campaigns. Using audio campaigns, advertisers can insert their message programmatically before or during streaming music, news, and podcasts. Companion display ads can also be shown while the ad is playing.
Thanks to the Trade Desk programmatic audio ads, you can easily integrate your brand into your audience’s everyday routines. The software helps you create a uniquely personalized ad experience around their interests.
The Trade Desk Standout Features and Integrations
Features include a demand-side platform, AI recommendations, real-time optimization, integrated planning tools, and buying tools.
Integrations include Pandora, Spotify, Oracle Data Cloud, TikTok, iBotta, LiveRamp, MOAT, ShareThis, Magnite, and Zeotap.
The Trade Desk offers customized pricing on request. Advertisers can join the platform free of charge.
- Data-driven advertising
- Advanced segmentation
- Open API
- Requires larger ad spend
- Not suitable for small businesses
7. Basis Technologies - Best audio advertising software for integrated ad management
Basis integrates programmatic, search, social, and website media management into one platform accessed by a single interface.
Why I Picked: This platform includes options for advertising on digital audio media. By using the automated digital advertising tools, businesses can reach their audiences in an engaging and intimate way.
The software supports both awareness and response-oriented campaigns. Basis audio ad campaigns are optimized based on factors such as purchase intent. Advertisers can track results quickly, analyze metrics daily, and implement improvements quickly.
Basis Standout Features and Integrations
Features include quality inventory, non-skippable ads, in-app listening, fraud detection, and brand safety management.
Integrations include Google Ads, Adobe, Affinity, Equativ, AddThis, Adstra, Alliant, Kantar, LiveRamp, and Weborama.
Basis offers customized pricing on request. Advertisers can sign up for the platform free of charge.
- Advanced campaign intelligence
- AI optimization
- Custom programmatic solutions
- Complex architecture
- Old-school user interface
8. Spotify Ad Studio - Best audio advertising software for reaching Spotify users
Spotify gives you the opportunity to place digital audio ads that reach millions of users on a single streaming platform.
Why I Picked: You can set up an account within minutes and use the self-serve platform to launch your ads quickly. The minimum spend of $250 makes the platform affordable for even small businesses, with the potential to scale and reach millions worldwide.
Advertisers can upload their own creative to the platform. Alternatively, they can submit a script and let the Spotify creative team do the rest. They will use licensed background tracks, professional voiceover actors, and studio-quality audio mixing to create ads for free. The built-in tracking and reporting tools make it easy to analyze results.
Spotify Ad Studio Standout Features and Integrations
Features include creative tools, demographic targeting, interest-based targeting, behavior-based targeting, and multiple ad formats.
Integrations include the ability to integrate various applications using the Spotify Ad Studio API.
Campaign budgets start from $250. Advertisers can sign up to the platform for free
- Huge Spotify audience
- Self-serve advertising
- Low minimum budget
- Limited to audio only
- Few standard integrations
9. SmartyAds - Best audio advertising software for full-Stack programmatic advertising
SmartyAds provides a complete, full-stack, programmatic infrastructure for both advertisers and publishers.
Why I Picked: The SmartyAds supply-side platform offers publishers new ways to maximize advertising revenues. The agile SSP provides users with tools that ensure effective inventory allocation and monetization management.
Publishers get guaranteed full transparency, together with complete control over their ad inventory at all levels. They can also sell ad space to premium buyers through private marketplaces.
Advertisers get a transparent, one-view dashboard so they can manage campaigns in one place. They can also optimize media budget and obtain full information about campaign performance.
SmartyAds Standout Features and Integrations
Features include RTB auctions, header bidding, inventory management, varied targeting, retargeting, dayparting, list management, and bid distribution.
Integrations include Google, Opera, Rakuten, Criteo, AdMixer, MobFox, SpringServe, PubMatic, Adform, and YieldMo.
SmartyAds offers customized pricing on request. Advertisers can sign up for the platform for free.
- Excellent campaign optimization
- High level of control
- Built-in ad exchange
- No CPA campaigns option
- No DCO solution
10. MediaFem - Best audio advertising software for sell-side ad technology
MediaFem is a sell-side ad tech company that provides holistic demand management and intermediation solutions for publishers.
Why I Picked: This platform integrates ad serving for display, mobile, audio, smart speakers, and video into one holistic stack. The AI yield optimization algorithm provides a new way to sell inventory to programmatic buyers. MediaFem offers omnichannel and cross-platform technology.
Audio publishers can serve ads before, during, and after music or podcast episodes. This includes content found on Spotify, Pandora, SoundCloud, Google Play, and many other audio platforms. Publishers can optimize revenue by adjusting settings to produce the best results.
MediaFem Standout Features and Integrations
Features include header wrapper capabilities, outstream functionality, omnichannel capabilities, and cross-platform reach.
Integrations include Districtm, Groundtruth, Appnexus, Sovrn, Openx, RubiconProject, Pubmatic, ContextWeb, SmartAdServer, and Google.
Mediafem offers customized pricing on request. Publishers can sign up with MediaFem for free.
- Multiple advertising options
- AI tools to maximize yield
- Good transparency
- Slow payment schedule
- Confusing interface
Here are a few more options that didn’t make the best audio advertising software list:
- Marketing 360 - best for multi-channel ads
- TargetSpot - best for a one-stop inventory management solution
- Audio.Ad - best for media creators serving Latin America
- Choozle - best for all-in-one self-serve advertising
- iHeart AdBuilder - best for radio-led audio advertising
- FrequencyAds - best for managing audio ads with automated workflows
People Also Ask
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Bump Up Your Ad Revenue
That concludes my evaluation of the best audio advertising software on the market today. But we have lots more interesting content to help you get results.
For example, you may like to read our article on the best advertising networks. And be sure to follow us to get our latest updates, plus new insights from top thinkers in the world of content creation.