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AI copywriting is an ever-growing trend, with analysts predicting that 90% of online content will be generated by AI by 2026. But it’s important to note that this largely pertains to written AI content (and let’s not forget the emphasis on the word “generated”—this will be important later).

But it’s clear AI copywriting isn’t going anywhere anytime soon. With that in mind, it’s vital to find out not if but how you can use AI writing for your media production and business strategy. Whether it’s landing pages, social media posts, Facebook ads, or any of the dozens of other types of content you will need for your brand, there is an AI copywriting software tool for you.

Let’s start by defining what we mean by AI copywriting tools and the types of content they can help you with, break down some pros and cons of AI writing tools, and conclude with some of our top recommendations for AI copywriting software.

What Is AI Copywriting Software?

AI stands for artificial intelligence, which can be a bit of a buzzword in the industry. The nuts and bolts of how these AI writers work, though, are through a process called machine learning. These programs take in information at an incredibly high rate, process it through specific parameters, and then attempt to create new content based on what they have learned.

This particular process is called natural language processing. These machine-learning AI writing tools are built off each other, constantly being improved and fed information to fine-tune their ability to replicate written language. This means that, over time, AI copywriting software is only improving, making it more enticing to use and implement.

Using AI to help build your digital marketing strategy can be a game-changer. But what types of content can they help you with? Let’s dig in.

Types of Content AI Copywriting Can Help Create

Think of AI copywriting software as a blunt instrument. It can be incredibly effective at doing one thing: generating copy. However, how you can utilize and optimize that copy is entirely up to you.

Whether you need long-form blog posts, subject lines for emails, or social media content will determine how you use these AI writing tools.

For example, content creators trying to streamline their content creation process can rely on AI copywriting tools to help.

To keep things simple, though, let’s look at five major areas of content creation:

  • Web copy
  • Blogs
  • Ads
  • Product descriptions
  • Social media content

Website Copy

When it comes to website copy, you need high-quality copy with high conversion rates. You want to create engaging content that will lead the potential client to your desired CTA.

Some AI copywriting software focuses specifically on this type of high-quality content with the intent of converting and driving clicks. Many even have built-in tools for meta descriptions, SEO, and the ability to create templates for your web copy. templates screenshot
Jasper has a variety of content writing templates for you to choose from.

Blog posts

Content marketing is a crucial part of any business, which means long-form content like blogs. Rather than focusing on conversion, certain AI copywriting tools can focus on creating valuable content.

These often come with a plagiarism checker and grammar tool and can even help with brainstorming the best content pieces to drive organic traffic to your site. There are plenty of great AI writing tools if you need SEO-optimized content.

rytr blog ideas screenshot
Rytr can be used to automatically generate blog ideas and even content briefs.
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Ad copy

Entrepreneurs know the power of ads, but they also know that conversion is everything with ad copy. AI tools that focus on ad copy will provide A/B testing to determine the highest converting copy, determine which ads platform is performing best, and generate copy variations for micro-testing to get the best results possible.

More specifically, there are even AI ad tools that specialize in creating copy for platforms like Facebook ads or Google ads.

Product descriptions

If you work in ecommerce, you know how powerful product descriptions are.

You also know how difficult product descriptions can be to get right. Yet, they are one of the most critical pieces of copy any product-focused brand can create.

With complex algorithms that bring in some of the best functionality features from other copy-focused AI tools, some AI copywriting software can hone in on your target audience, generate compelling sales copy for them, and focus on content writing that is both conversion-focused and value-focused.

Social media copy

Social media posts can be tricky to get right because they are so highly subjective. What works well with one person might seem unattractive or even off-putting to another. Savvy business owners and content creators know how important social channels are for a brand’s growth.

Based on your target audience and the type of products or services you provide, AI writing tools can focus on content generation specific to your use cases for social posts. They will help you determine whether you need marketing copy or long-form content.

wordtune rewrite feature screenshot
Wordtune has a rewrite feature to help you get the most out of your content by repurposing it for different channels, like social media.

Pros of AI Copywriting Software

There are many benefits to AI copywriting software. The fact that your content generation can take minutes instead of hours is the sole purpose for some companies adopting AI so early. The benefits run far deeper, though, as long as you use the right AI copywriting tools in the right places.

Write faster

Showcasing an AI copywriting software, Quillbot
Here is an example of Quillbot, an AI copywriting software that can paraphrase to break your writer’s block.

Ever had writer’s block? Well, for content writers, this is a daily occurrence. You sometimes hit a wall when you are working on long-form content for SEO. An AI writer can act like your own personal writing assistant by generating some content for you to start working on.

Another great feature of many AI writing tools, especially for bloggers and freelancers, is the ability to re-write copy. For example, Quillbot was initially created as a paraphrasing tool to help repurpose old content or break up writer’s block by seeing the same sales copy in a new way.

This means you can write much faster and reduce time spent floundering over how to phrase something or searching for a better word. Write faster with the help of AI writers.

Write more engaging content

In many ways, writing faster can also mean writing in a more engaging way. People tend to ignore fluff and content that doesn’t move them closer to their goal. When you are writing faster, you are likely writing less to be more efficient.

This is where taking advantage of an AI article generator can help because they can focus on what headings will draw attention while generating content for search engines to pick up and notice.

We have a great article on some of the best content creation software tools that can help you write more eye-catching, helpful, and valuable content while reducing the amount of time spent writing.

Write higher-converting content 

Generating marketing copy and sales copy that converts at an acceptable level can be incredibly challenging. The benefit of using AI copywriting software is that these programs have been trained on more successful conversion copy than you have probably seen in your lifetime.

AI writing tools can often generate copy that you may not have initially considered or repackage a key phrase in a way you overlooked. While not always perfect on the first try, these AI copywriting software tools do a great job of creating a variety of copy to play around with for higher conversion rates.

Cons of AI Copywriting Software

Every tool has pros and cons, the same is true of any AI copywriting software.

Now, there are quite a few drawbacks to utilizing AI content creation tools.

  • They don’t often understand colloquialisms.
  • Some AI tools can’t account for brand voice.
  • While they do an excellent job for SEO, they can overlook other relevant keywords for your brand.

These are just a few of the obvious cons of AI copywriting software, but all of their benefits can also result in some drawbacks.

Write faster at what cost?

Occasionally, when an AI copywriting tool is helping with content generation, it can become repetitive or unhelpful. These AI writing tools focus on hitting a certain number of words within a given parameter but have no way of tracking how often they have said the same thing, just in different words.

This leads to AI content writing being pretty obvious when it hasn’t been closely edited or looked over by human copywriters.

Write less engaging content

We all want our content to be more engaging, but programmers can often train these machine learning programs on the most “successful” copywriting material. This means they can sometimes become redundant. They may have been trained on material that fit a specific trend that has since become unpopular.

Most AI copywriting software tools are constantly being trained on the newest and most successful content, but it can lead to many of these trend traps in an attempt to be engaging.

Write lower-converting content

Similar to the trap of engaging content that follows a trend, AI copywriting tools can fall into generating content that once was incredibly powerful at converting but has since lost some of its effectiveness. Ad copy written by AI tools can become stale and start to see dips in their conversion rates, despite following some of the most relevant trends at the time they were created.

This can lead to having human copywriters rewrite entire chunks of sales copy or ad copy because the tactics used are now outdated.

Will AI Copywriting Software Replace Human Writers?

If you are reading this and getting excited thinking about how you can fire your freelance or staffed human copywriters to onboard some AI writers, then you may want to consider Google. Back at the beginning of this article, I emphasized how AI-“generated” content would account for 90% of digital content by 2026.

There still needs to be a human-written perspective interacting with AI, even looking into the future. In an interview in April 2022, a Google Search Advocate, John Mueller, stated that Google considers completely AI-generated articles as worthy of being flagged by their WebSpam team.

You can’t just use AI copywriting software to erase your content marketing team. You will still need to be editing, creating fresh content by human copywriters, and making adjustments with your AI tools along the way.

Top AI Copywriting Software Recommendations

Now that you have a better handle on how you can integrate AI copywriting software with your content marketing efforts, let’s talk about some of the top AI writing tools. 

With options like OpenAI, Writesonic,,, and many others, it can be challenging to choose the best one.

We have gathered some of the best free and paid copywriting tools in a round-up of the best content-writing software, including several of the top AI copywriting tools we have seen online. 

Here is a short list of our favorites, but reference the linked article for details on pricing, user interface, usability, and integrations:

Don’t Write Alone: Shake Hands With AI Copywriting

While AI copywriting software is nowhere near ready to replace human copywriters completely, they are an incredibly powerful tool to help you write faster, be more engaging, and create more converting content and copy.

Overall, the pros outweigh the cons when adopting AI copywriting software for your business, especially with a wide range of pricing options to fit just about any brand’s budget. Over in our Tools section, we are constantly writing about various content creation tools (including AI-related software) and tips on how to use them, so feel free to check it out if you want to dive deeper into the topic!

If you want to keep growing and learn about more tools and software to move your brand forward, then make sure and sign up for the Indie Media Club newsletter.

By Ben Aston

Ben Aston is an online media entrepreneur and founder of BWZ (Black & White Zebra), an indie media company with a portfolio of 10+ business media publications. BWZ is an independent media tech company that’s been helping millions of people succeed at work through exceptional content since 2011. He was recently recognized as Digiday's 2022 Leader of the Year.